The communicative basis for its nonstop flight to success.

Wherever people board a plane these days, they are more than likely to be surrounded by products made by FACC. No other aeronautical supplier has its lightweight components fitted in so many aircraft models as FACC. Building on a strong team and a clearly defined strategy, FACC continues along its successful flight path. FACC strives to be the best possible partner for its customers and one of the most attractive employers for its staff.

FACC's strategy: Core targets of its corporate strategy include the intensification of its global presence, the expansion of its portfolio of products and services, and the strengthening of its profitability. FACC's excellent staff and organizational culture at each of its locations are the cornerstones of its success.

Comprehensive communication concept: Hand in hand with the defined strategy, a comprehensive communication concept was created which encompasses all relevant elements such as positioning, logo, visual language, claim, central customer promise as well as brochures, presentation documents, and FACC's website. A fully consistent and cohesive corporate identity covers all areas of communication from the communication with customers and employees to the recruitment of new staff. The basis of FACC's communicative identity is a distinctive verbal and visual language.

FACC is: Pilot. Passion. Partnership. The organization's claim is also its central customer promise. In its role as Pilot, FACC pinpoints the best solution. Passion is the emotion that drives both employees and the organization as a whole forward. FACC's employees incessantly grow and develop themselves and FACC's solutions. And in a Partnership on equal footing, we work as reliable team players.
In addition, "Extend Your Expectations" constitutes a recurring message. Vis-à-vis customers, this is a self-confident way of reminding them of what FACC stands for. For FACC, it represents a firm and permanent commitment to fulfill the high expectations.

We remember only what surprises us: "Nature is our model. Consider everything, implement the best, only the sky is the limit". This is how one could describe lightweight construction for aeronautical engineering in general terms. Inspired by this vision, we developed a pictorial language that, with surprising associations between elements, implies that: FACC has the right solution for any challenging task, however unusual it may be. Four key visuals symbolize the organization and its three divisions: Aerostructures ("Shark"), Engines & Nacelles ("Octopus"), Interiors ("Pearl"). Capturing one's attention instantly, they are used on various media, from brochures to our website.

Soar with us to new heights: Business success always depends on a company's staff. Therefore, successful human resources communication is an absolute priority. Under the motto "Soar with us to new heights", a special concept bundles FACC's numerous activities in this field. It provides pinpointed assistance for new employees and sets forth the values our staff, and our organization as a whole, act on every day. After all, we at FACC generally believe that thinking and acting according to common values and toward common objectives is the best way to achieve success. A consistent and harmoniously coherent corporate identity, as an expression of a common corporate culture, serves as an important reinforcing element. In addition, it imparts to FACC an image that is unique throughout the industry.