This website uses the Facebook pixel of the social networking site Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are a resident of the European Union, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as “Facebook”). Facebook is certified under the Privacy Shield agreement and thus guarantees compliance with European data protection law.
When visiting our website, software establishes a connection and transmits data to Facebook servers, some of which are located in the USA. The Facebook pixel also uses cookies to store information about website users and to analyze visitors’ use of the website.
All personal data collected by FACC AG is anonymous and therefore does not allow FACC AG to infer the identity of the user. However, as this data is stored and processed by Facebook, a link to the respective Facebook user profile may be established. Facebook may also transfer this information to third parties if this is required by law or in the case that third parties process this data on Facebook’s behalf.
Facebook processes data in accordance with Facebook’s data usage guidelines. For more information on how the remarketing pixel works and how Facebook ads are displayed in general, please refer to Facebook’s Data Use Policy.
FACC AG uses the Facebook pixel on its website for the purposes of pursuing its legitimate interests in analyzing, optimizing and efficiently managing its online content. The legal basis for the processing of personal data using the Facebook pixel is Article 6 para. 1 lit. f of the EU General Data Protection Regulation (GDPR).
The Facebook pixel allows Facebook to select visitors of the FACC AG website as target groups for the display of Facebook ads. FACC AG therefore uses the Facebook pixel accordingly so that the posted Facebook ads are only displayed to Facebook users who have shown an interest in the online content of FACC AG or who exhibit certain characteristics (e.g. an interest in certain topics or products determined on the basis of the websites visited) which FACC AG transmits to Facebook (“custom audiences”). By using the Facebook pixel, FACC AG also wishes to ensure that the Facebook ads match the potential interests of the users and are not perceived as a nuisance. In addition, the Facebook pixel allows FACC AG to track the effectiveness of Facebook ads for statistical and market research purposes by recording whether users were referred to the FACC AG website after clicking on a Facebook ad (“conversion”). For detailed information on how Facebook processes user data, please refer to Facebook’s privacy policy.
Disabling the Facebook pixel
You can disable the collection of your user data on our website by activating the option “do not track” in your web browser. Our website recognizes the “do not track” signal that your web browser then transmits to all websites.
Alternatively, if you wish to disable the use of the Facebook pixel only, please click on the following link – an opt-out cookie will be set to prevent the collection of your data when visiting this website in the future: See below.