CEO Robert Machtlinger is delighted at receiving this latest award, which also confirms FACC's status as a technological leader with regard to the company's internet presence: “We offer visitors of our website groundbreaking solutions in terms of content, technical features and user-friendliness. They form the basis for consistently aligning our digital services with all our stakeholders and optimizing the transfer of information.”
Director Marketing & Communication Andreas Perotti, who conceptualized, strategically steered and implemented the new online presence in collaboration with his team and the advertising agency REICHLUNDPARTNER, comments on the key factors contributing to this success as follows: "It is well known that we are truly passionate about good marketing and communication. All the more reason for us to be delighted that our commitment has also been honored with this award. I would like to thank everyone involved for the excellent cooperation, both within the company and with our agency partner.”
First impressions count. Customers, investors, potential future employees - for many people wishing to find out more about a company, the corporate website is the first point of entry. The FACC website is structured according to specific target groups. The user interface, which has been kept to a minimum, allows visuals and videos to make a lasting impression whilst appealing to the emotions of the viewer and is further enhanced by a sound design.
Cutting-edge and media hub. Recruiting employees is a key issue for a successful company. All job advertisements posted on the website are automatically forwarded to karriere.at via an interface. While "Ad-hoc News" in the Investor Relations section provides up-to-date information for this target group, a blog allows readers to gain in-depth insight into the fascinating world of the company and modern civil aviation and encourages people to follow suit. Visitors are also directed to social media channels and the digital Press Center.
The Power of We! The concept, design, implementation and content are the result of FACC's proven cooperation with its long-standing agency partner REICHLUNDPARTNER in Linz. Andreas Gärtner, REICHLUNDPARTNER eMarketing, comments: "This project clearly shows that modern web appearances require a perfect combination of creativity, technology and content. REICHLUNDPARTNER can offer its customers convincing solutions and optimal support through integrated communication concepts and short distances between the units.”
A further challenge was the tight schedule. As part of the new FACC brand identity, all digital communication had to be online in the new design by a given deadline. To stay in the world of passenger aviation, FACC and its advertising partner REICHLUNDPARTNER were once again "on time as scheduled".